ESG

Soul has collaborated with Standard Chartered Bank on term deposits for sustainable development, which will be used for sustainable development projects aimed at mitigating significant threats to global sustainability, such as climate change, thereby supporting green and sustainable developments.

Under the topic “Mind Feelings in Youth”, Soul and the Shanghai Mental Health Center, more famously known as “No. 600 South Wanping Road”, interacted with users on the platform through posts and comments, and ran a 7-night online emotional healing party. The duo also hosted an offline exhibition themed “Emotional Wellness & Poetry”, which presented a collection of healing poems by Yu Xiuhua, urging the importance of psychological health in a way that young people can relate to.

To promote greater public awareness of autism in children, Soul held an offline charity exhibition titled Painting Away Loneliness “Fur-ever” in Shanghai which featured vigorous, imaginative paintings by children with autism as well as cute furry decorations. We digitalized 10 paintings into creative products for an online charity sale, from which all proceeds went to children on the autism spectrum.

Soul collaborated with Yidianling, a psychology service provider, on Project Emotional Catharsis, which promoted a series of psychological wellness topics including intimate relationships, work pressure, and an emotional health self-assessment. The initiative leveraged audio partyroom, psychological tests, and other features on our platform to offer users free counseling services, helping younger generations cope with their emotions and ease anxiety.

To enable the smooth use of all features on the platform for the visually challenged and other vulnerable groups, Soul has been committed to building a barrier-free environment. We launched the “Visible Warmth” pro-bono activity where we invited two visually impaired users to be “trainee Melancholy Healers” along with licensed psychological counselors to talk with other users and guide them out of the woods.

Leveraging our audio partyroom feature, Soul threw an online philanthropic music party called “Stars Meet Songs” in March 2023, calling on users to spread love and warmth through music to “children of the stars”, or children with autism. We gave all proceeds from the virtual event to them and, at the same time, raised public awareness of autism in children.

Soul launched the activity “Soul Happy Star Home”, inviting users to do daily tasks and collect “happy energy”. When participants gathered a designated amount of happy energy together, 10,000 bags of pistachios, also known as happy nuts in China, would be donated by Soul to children with autism or other disorders.

Soul teamed up with the Shanghai Municipal Cyberspace Administration Office to launch “100 True Stories of Kindness”, as part of the program “2022 Good Chinese Internet Users: Shanghai Netizens in Action”. The activity ignited sparks of kindness among people who have never met, making the 2022 Spring warmer and livelier.

Every quarter, we disclose our Ecosystem Safety Report, showing users, media, and other stakeholders the measures we have implemented to improve platform safety and governance and the progress of such measures. Today, we have put in place a rigorous risk control mechanism through AI identification, technology and product innovation, strategy enhancement, collaboration with law enforcement, and shared governance with users. We have also built an ecosystem safety model featuring content verification and moderations, user education, as well as shared community management. Soul has doubled down on our effort to snuff out telecom and online fraud, digital violence, and low-quality content, fulfilling our social responsibilities and ensuring user safety.

We launched the event “Soul Museum Plan: Meet Friends Who Love Traditional Chinese Tunes” in collaboration with Art Exhibitions China and the Henan Museum to reimagine ancient Chinese music for young people, hosting creative activities such as a classical Chinese cover of the pop song The Brightest Star in the Night Sky, a Traditional Chinese Music Chat Party, and a Starry Concert. Under the hashtag #Meet Friends Who Love Traditional Chinese Tunes, we encouraged users to produce creative content using their talents in an out-of-the-box way and make friends with like-minded music lovers.

Soul and China Youth Daily hosted the “Soul Youth” knowledge quiz to spark interest from college students in science, history, culture, disaster prevention and environmental protection, and raise their understanding of different environmental and social issues. Finalists had the opportunity to win scholarship grants.

Telecom and Internet fraud remains rampant, and new scams are consistently popping up, such as click farms, fraudulent wealth management and online loans, and imposter scams. To help our users better identify swindles, Soul has set up a cybercrime research institute to spread anti-fraud knowledge and expose scams.

We attended the opening ceremony of the “Seedling Protection Alliance and Green Bookmark Action” initiative launched by a Shanghai government office in charge of cultural market affairs. As one of the first organizations in the Alliance that received a certificate of membership, we reaffirmed our commitment to building a healthy cultural environment to safeguard juveniles from harmful publications and information.

We introduced the “Mismatched Socks Day”, encouraging users to post photos of themselves wearing odd socks as a way to promote the inclusivity and acceptance of individuals with autism, cerebral palsy, or Down syndrome. As the event unfolded amid the Christmas season, Soul invited users to design digital socks as part of their Christmas tree decorations on virtual holiday cards, and exchange their creative socks with each other. By doing so, we sought to inspire everyone to speak up for the idea of “born to be different”.

We have continued to enhance our systematic protection of minors by introducing features such as age identification, under-18s restriction, a “Teen Mode”, a positive content pool, an anti-addiction system and privacy safeguards. With our protection system in place, minors are restricted from account registration. If they use a fake ID and phone number to sign up, the account will quickly be identified and placed under the Teen Mode, thanks to our protection mechanisms such as the age identification model and a reporting channel. Furthermore, other features like privacy protection and message filtering are designed to shield underage users from harassment.